Elements That e-Commerce Front Page Design Should Have To Increase User Experience
How your clients view your company or business when they visit for the first time matters a lot thus the need to keep it clean and arranged in the right manner. The first impression matters a lot as it can land you a client or it drive your potential customers away. The the front page of an e-commerce site should be designed in such a way that it attracts more clients by having an attractive design. When you have a great SEO plan, you will get the best results if the front page impresses the users. Various steps can help in developing the appearance of an e-commerce website which will contribute to more sales and profits to the company.
It is recommended that the front page design should e simple to allow the clients to read it. Research has shown that many clients do love reading many details thus the need to make your site simple to comprehend. Do not make your front page a dumping ground by putting too much information. Make sure that the information on the main page is minimal and if the client needs more data, they will open other tabs. The front-page design should focus on who the company is, and what it offers.
Allow your site users to get what they want fast by making the site easy to navigate. Before launching the site, ensure that you have tested the front page by taking the role of a customer. If you take more than two clicks to get what you are looking for, then ensure that you have worked on the navigation of the page to enable the site visitors to navigate well. It is recommended to have the navigation key on top of the front page of your e-commerce site as this will make easy for your clients to navigate quickly through the site.
Lead with featured items as this is the reason as to why the clients visited your page. Many clients will click on the view more links if they are interested in getting more details on the item thus the need to have the item displayed on the front page as this will make them to stay on your site and they may end up buying it. When you use featured items in the right manner; you will realize great sales and profits for your organization.
The the front page of an e-commerce site should have a video. Many clients will appreciate the existence of your firm if your include a captivating video on the front page giving information on your company. You will realize more sales and profits when you use a video to explain how a specific product operates as many clients will purchase the item as they have no more doubts.